The Apple store in the 1970’s era Glendale Galleria mall was opened in 2001. Less than 9 months ago a brand new, upscale shopping center, The Americana, opened right next door.On my way to the Apple store in the Galleria today to buy some new headphones for my iPhone I thought, “What a shame that Apple didn’t wait just a few more years and open their store at the much more upscale Americana instead.”
Then I realized, had Apple waited, they would have lost the hundreds of thousands of dollars of revenue that they have earned through their store in the Galleria over the last several years. While their decision to open the mall store was surely a sound business decision based on several market studies, from a perfectionist’s perspective it seems flawed that the store isn’t part of the fancy new shopping center. The reality of it is that the store is beautifully decorated, centrally located, and no doubt very profitable – albeit, I.M.H.O., imperfect!
The moral of the story is: don’t miss out on the gifts of today waiting for the ‘perfect’ opportunity of tomorrow.






















