Though I never understood exactly how or why, from a very early age I knew I wanted to be my own boss. Over the years in my search for the ‘perfect’ business I tried to accomplish this goal in a number of ways: stuffing envelopes, buying vending machines and freelance designing among others. Unfortunately, none of these ventures lasted very long. But why? 

Eureka! I had figured it out. In all the businesses I had attempted in the past my only motivation was money. When the green stuff didn’t appear as easily or as soon as I had liked, I dropped the idea and went back to work for someone else. What I needed was something that would transcend my desire for money - something like.. fun! And so, in 2007 my best friend and I dipped our toes into the fun business as producers and promoters of nightlife events.

One year and one successful event later, as impossible as it had once seemed, the party people were sick of partying. What was once fun had turned into a dreaded chore and our core motivation was lost.

It was then that I began to realize that real success must be driven by something more valuable than money and something even more enduring than fun. Real success is driven by a deep-seated and meaningful core motivation. It’s a very personal thing which is many times inspired by our life’s greatest challenges. Find your core motivation and you will find your purpose.